J. Walter Thompson Company. Frankfurt Office. Hans Ihlefeld Papers, 1952-1980, bulk 1972-1978

Resource Type

ArchivalResource

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Title

J. Walter Thompson Company. Frankfurt Office. Hans Ihlefeld Papers, 1952-1980, bulk 1972-1978

Resource Link

http://library.duke.edu/rubenstein/findingaids/jwtfrankfurtihlefeld/

Abstract

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Hans Ihlefeld was financial manager and director of JWT's branch offices in Frankfurt, Vienna and Zurich in the 1960s and 1970s. The document Ihlefeld's tenure as financial manager and director of the Frankfurt, Vienna, and Zurich offices of JWT, where he oversaw the expansion of the agency with regard to number of clients, subsidiaries, and financial volume. The collection includes correspondence, telexes and telegrams, memoranda, tables of results, charts and graphs, client and account lists, profit plans, computer printouts, invoices and receipts, contracts, clippings, articles and other printed material. Specific topics documented in the Hans Ihlefeld papers include financial statements and transactions concerning the German-speaking areas of Europe (Germany, Austria, and Switzerland) and Scandinavia, especially profit projections and periodic (monthly, quarterly, and annual) results reports; communication between Ihlefeld and other JWT executives and offices about JWT short- and long-term strategy; account planning; communication with JWT's European subsidiaries ARC, Basisresearch, Century, ProService, and PR; and correspondence with clients. The bulk of communications take place between the Vienna, Zurich, Stockholm, and New York offices. Notable company correspondents include Peter Gilow and Harry Clark. Clients well documented in the collection include Braun, Unilever (Elida Gibbs, Lever Sunlicht), Ford, Jacobs, Kraft, and PepsiCo. Approximately 60% of the collection is in German, and the remainder is in English, except for one very small portion in French. Hans Ihlefeld Papers

Extent

13.5 Linear Feet; 12,150 Items

Languages

fre,

eng,

ger,

Holding Repository

David M. Rubenstein Rare Book & Manuscript Library

Information

SNAC Resource ID: 6359715

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J. Walter Thompson Company. Frankfurt Office.

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German office of J. Walter Thompson advertising company, opened in 1952 in Frankfurt. Coordinator for German-speaking offices in Europe. From the description of Frankfurt Office records, 1959-[1990s] and undated. (Duke University Library). WorldCat record id: 36073502 The J. Walter Thompson Company (JWT) was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies. The company's Frankfurt Office was opened in 1952. Burkhard Schwarz was an ad...